Heritage Farmed is a CBD company located in Northern California. I worked with them to design and introduce a new brand into their company, “Prism”. The outcome of this project included a logo, advertisements, and complete brand standards.
̌
The Prism logo can either be placed on a white or black background according to the client’s discretion. The black and white logo may be used or the colored logos. there should always be space around the logo equivalent to the size of the ‘M’ in Prism.
In order to incorporate the vibrant colors that are associated with a prism, I created secondary logos that can be used at the clients discretion on certain products.
As the CBD and cannabis industry continues to boom, business owners are placing more advertisements for their products in magazines. The client wanted an ad that would fit the simplicity and high-end nature of the Prism brand to be showcased in various cannabis and non-cannabis related publications.
The Prism colored bath salts will be packaged using square glass bottles. The logo, ingredients, and line design will be printed directly onto the glass in black.
Prism lip tints will be housed in cardboard tubes in order to adhere to the company’s eco-friendly policy. The colored logo will be printed onto the package and the color will be determined based on the color of the lip tint.
As an expanding company, Heritage Farmed requested that I create a vehicle wrap for employees and product shipments. The bright pink color makes the van stand out, while the simple designs maintain the sleek nature of the Prism brand.
